August 17, 2017
50.4% of Consumers Use Their Personal Smartphones to Conduct Business, Finds Strategy Analytics
By Analyzing Combinations of Mobile Applications, a Profile of Business Users Can Be Formulated For Business-to-Business Opportunities
Boston, MA – August 15, 2017 – A research study from Strategy Analytics’ AppOptix practice (AO) found that “50.4% of Consumers Use Their Personal Smartphone for Business Purposes,” offering tremendous business opportunities for B2B players.
With a growing mobile workforce, employees are using their personal smartphones to conduct business and installing public domain and company-sponsored apps for file sharing, data security, time sheets, expense reporting, and collaboration.