May 24, 2018
A Majority of Canadians are OK with Sharing their Personal Data – According to a New Global Research Study
Millennials are overwhelmingly comfortable with data-sharing
Toronto, ON – May 24, 2018 – Research released today by the Canadian Marketing Association (CMA) reveals that more than three-quarters (76 per cent) of Canadians (in line with the global figure of 77 per cent), are pragmatic or unconcerned about sharing their personal data. This view is even more prevalent among Canadians millennials, at 86 per cent.
“The study tells us that three of four Canadians are willing to share personal data in order to receive benefits, as long as the data is properly protected,” said John Wiltshire, the CMA’s President and CEO. “Higher rated benefits include free products and services, greater value for money, improved service and tailored offers,” he noted.
mobilityView believes that inspite of the willingness of individuals to share their personal information; a Privacy By Design Approach is incredibly important. The work that is being done by Dr. Ann Cavoukian at the Privacy By Design Institute is cutting edge and at the heart of GPDR in Europe. mobilityView in it’s first prototype iteration of our product back in 2013 embraced Privacy By Design; and know it is safe to say that our approach protects employee privacy in a way that has never been possible before.
A Majority of Canadians are OK with Sharing their Personal Data – According to a New Global Research StudyBack