October 10, 2018
Apple plans to give away original content for free to device owners as part of new digital TV strategy
Apple is planning to mix free original content with subscription “channels” to existing digital video services on its “TV” application.
Apple is looking for PG-rated series that could eventually be tent-pole franchises for a future digital video service.
Seven years ago, Walter Isaacson wrote that Apple founder Steve Jobs told him he’d “cracked” the code on bringing television into the digital age.
Seven years later, the world is still waiting. But Apple’s not giving up, even if it isn’t revolutionizing the industry.
Apple is preparing a new digital video service that will marry original content and subscription services from legacy media companies, according to people familiar with the matter. Owners of Apple devices, such as the iPhone, iPad and Apple TV will find the still-in-the-works service in the pre-installed “TV” application, said the people, who asked not to be named because the details of the project are private.
The product will include Apple-owned content, which will be free to Apple device owners, and subscription “channels,” which will allow customers to sign up for online-only services, such as those from HBO and Starz.
Apple plans to debut the revamped app early next year, the people said. An Apple spokesman declined to comment.
Apple’s announcement for free content is only going to drive more personal consumption.
Will companies be able to prevent this content being consumed by their employees; we don’t think so as it will be too important to Apple’s future plans.
Data consumption will only get worse and traditional ways of handling increasing phone bills will not work.
Time for a change & time to take advantage of mobilityView.
Apple plans to give away original content for free to device owners as part of new digital TV strategyBack