July 13, 2018
As cellphone bills rise, Americans aren’t buying new phones
New research from NPD Connected Intelligence shows that Americans on average are holding on to their smartphones for 32 months, which is a significant increase from the 25 months that the firm recorded just one year ago.
That finding is notable when compared with new data from the U.S. Labor Department that was recently highlighted by the Wall Street Journal. According to the Labor Department’s data, the consumer-price index for wireless phone service increased 0.3% in June from a year earlier; that’s the first increase in that figure since July 2016. (However, it’s worth noting that the CTIA pointed out that the Labor Department’s figures fluctuate over time, and the overall trend in prices remains down.)
The recent findings from NPD and the Labor Department dovetail with recent trends among the nation’s wireless operators and the wider global smartphone industry.
The Total Cost of Ownership can only increase over time; as the operators need to recoup investment. 5G Handsets are likely to be on average 15% to 30% more expensive at launch versus the equivalent 4G devices at launch.
The average price of a cellphone is now around 50% higher than the average price of a laptop; and we know that we keep laptops for a considerable length of time.
Employees need to be able to recoup the cost of the hardware associated with business related usage; and mobilityView allows an employee to do exactly that.
As cellphone bills rise, Americans aren’t buying new phones
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