May 22, 2019
Average Monthly Broadband Usage Up 27% in Q1, Driven By Internet-Only Subs: OpenVault
More 1 TB “power users” and an increasing number of internet-only subscribers helped drive average monthly broadband consumption up 27 percent in the first quarter of 2019, according to data from OpenVault.
OpenVault’s quarterly Broadband Industry report showed average monthly usage hit 273.5 GB during Q1, representing a new high, and compared to 215.4 GB in the first quarter of 2018.
Subscribers taking internet-only service consumed 395.7 GB per month, almost double the monthly average of 209.5 GB used by households subscribing to a bundled video and internet service package.
Power users, those consuming at least 1 TB per month, jumped to 4.2 percent of all subscribers in the period, up from 2.1 percent a year ago. While still a small portion, subscribers consuming more than 2 TB per month was also up—jumping to 0.38 percent of all subscribers in Q1, compared to 0.16 percent in the first quarter of 2018.
5G Is Going To Duplicate High Speed Internet Trends In The Home
In the article below you see that cord cutters use more data vs. those that have a TV subscription. There is no surprise here; as consuming a single stream of content via VOD is considerably more bandwidth intensive than consuming the same content over a Cable Subscription. Interestingly and unsurprisingly those that cut the TV/Cable cord consume more than those that don’t as YouTube, Netflix, Crave, Hulu, Disney and other services replace traditional TV consumption.
We believe that you will start to see major price increase in High Speed Internet prices from the Cable Co’s due to bandwidth intensity; and the cold hard reality of needing to replace that Cable TV subscription revenue.
From a 5G perspective you will see more and more content consumption, and when 5G is used in the home to replace WiFi/traditional High Speed Internet the impact to the network is going to be dramatic and prices are going to need to reflect the impact on the network.
You will also see some interesting trends occur in terms of 5G Cellular Data consumption and we anticipate that if one were to compare the same moments in time between 5G and 4G you’ll see a 10x increase on a like for like basis. Example : Day 1 of 4G usage vs. Day 1 of 5G usage then 5G usage will be 10x 4G on Day 1.
Average Monthly Broadband Usage Up 27% in Q1, Driven By Internet-Only Subs: OpenVaultBack