November 16, 2020
B2B App Usage Is Rapidly Shifting Away From Apple to Google
B2B App Usage Is Rapidly Shifting Away From Apple to Google
22.8% Year over Year app download growth Apple App store app downloads increased 2.5% [Very strange the low growth] Google Pay store app downloads increased 30.3%
Only 4 B2B Apps made the top 20 most downloaded : Zoom, Google Meet, Messenger, Teams
We are being generous in counting Google Meet and Messenger as being purely B2B
Major shift in B2B smartphone usage from Apple to Google as evidenced in the picture below
The vast majority of App Usage is personal
B2B App Usage Is Rapidly Shifting Away From Apple to Google
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