September 25, 2017
How Major League Baseball is using Apple’s ARKit to increase fan engagement
Last week, I slipped away from Disrupt for a couple of hours to watch a Giants game at nearby AT&T park — or, more precisely, watch a Giants game through an iPad. It was a small gathering hosted by Major League Baseball that points toward a possible future for fandom that’s exciting and fascinating, all while bringing out the crotchety old tech journalist in me that’s hidden not too far below the surface.
It’s a strange experience, and one that could lay the groundwork for a future in which stadium seats are full of spectators holding up iPad and iPhones. Though, unlike many of today’s smartphone sporting audience members, the forthcoming ARKit enabled update has the potential increase engagement, offering up contextual information to give users a deeper understanding of the game.