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August 01, 2018
Huawei displaces Apple in global smartphone chart

In a falling global market, China-based Huawei boosted smartphone shipments 41 per cent in Q2 to give it a 15.5 per cent market share, pushing it well ahead of Apple as the world’s second-largest smartphone vendor.

Huawei shipped 54.2 million smartphones in the quarter, expanding its market share by nearly 5 percentage points from Q2 2017 (see chart below, click to enlarge), while Apple slipped to third with an 11.8 per cent share on shipments of 41.3 million units, data from Strategy Analytics showed.

Samsung maintained first place despite its share dropping to 20.4 per cent on shipments of 71.5 million units.

Neil Mawston, executive director at Strategy Analytics, said: “This was Samsung’s worst quarterly performance since the third quarter of 2016. Samsung is being squeezed by Chinese rivals, like Xiaomi and Huawei, across major Asian markets such as China and India.”

Android 89.2% Marketshare Q2 2018

mobilityView believes that the bulk of the growth in the Smartphone category based on unit volume will be in the lower priced segment.

Expect to see an acceleration of Feature Phone replacement by low end Android devices accelerate for the remainder of 2018 and into 2019; as operators that have yet to move their fleets from disproportionately high Feature Phone % of base to Smartphones.

A low end Android device can now be sourced for USD $50; which makes it highly competitive for mid-tier and high-tier feature phones.

Huawei displaces Apple in global smartphone chart