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January 07, 2019
iChief’s Samsung tie up is long overdue

The first (proper) week in January always promises a deluge of stories from CES and one opening gambit is a content-based partnership between Samsung and Apple, which should probably have happened much sooner.

Beginning in the Spring, new Samsung Smart TV models will offer iTunes Movies & TV Shows and Apple AirPlay 2 support for Apple customers, while 2018 models will also be made compatible via firmware update. iCultists with Samsung TVs can access their existing iTunes library and browse the iTunes Store to buy or rent new content, while Apple content will also work with Samsung’s Smart TV Services, such as Universal Guide, Bixby and Search.

The iTunes Movies & TV Shows app will feature on Samsung Smart TVs in more than 100 countries, while AirPlay 2 support will be available on Samsung Smart TVs in 190 countries.

On the surface this could be a very positive partnership for Apple and Samsung, both of whom have struggled to make a significant impact when searching for diversified revenues.

Is Apple starting To Open Up?

A very intriguing article especially given the very public dispute between the two companies

Expect both Apple and Samsung to do more on the Services (B2B & B2C) side as they look to move past traditional OEM monetization strategies (device only) and get into recurring revenue opportunities that are beyond “App Store”

We anticipate that Apple will be doing more in B2B services

iChief’s Samsung tie up is long overdue