April 17, 2018
In wireless, BOGOs and ETF buyouts quietly disappearing
The U.S. wireless industry in recent years has been awash in promotions that seemed too good to be true.
For example, after T-Mobile launched an offer to pay off customers’ early termination fees if they agreed to switch, most of the rest of the nation’s wireless providers launched similar ETF buyout offers.
But that wasn’t the end of it. Sprint last year began offering a full free year of unlimited service to customers who switch to the carrier and bring their own phone—an offer the carrier recently extended.
And in recent months, top carriers began offering buy one, get one free promotions on smartphones. For example, Verizon in December launched a BOGO offer on iPhone 8s and Galaxy S8s, which AT&T promptly trumped with an iPhone X BOGO in February.