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February 13, 2019
LinkedIn adding live video streaming with assist from Microsoft

After finally adding native video to its platform back in 2017, LinkedIn is following up with the beta launch of LinkedIn Live, a live video broadcast service.

According to TechCrunch, the beta launch is kicking off this week in the U.S. and it will be invite only. The social network for professionals is planning to conferences, product announcements, earnings calls, awards ceremonies and other work-related content on its live platform.

And to start, LinkedIn Live is partnering with developers like Wirecast, Switcher Studio, Wowza Media Systems, Socialive and Brandlive to give its live broadcasts a more produced look, unlike the rougher, more casual livestreams on social networks like Facebook.

Expect LinkedIn Data Consumption To Explode

At mobilityView we have seen the amount of LinkedIn data consumption grow exponentially over the last 4 years.

The trigger for this Data Consumption explosion is the use of embedded video. Have you noticed that as you scroll past a video clip it plays automatically?

The new capability in the works will only cause data consumption to grow geometrically.

Confirms our prediction that legitimate Business Cellular Data consumption will grow faster than underlying growth trends :

LinkedIn adding live video streaming with assist from Microsoft