November 24, 2018
Over a third of online Black Friday purchases came from phones
Mobile shopping has rarely been this influential
If you spent Black Friday hunting for deals on your smartphone, you’re not the only one. Adobe analysts have determined that just over a third (33.5 percent) of online Black Friday sales were completed on smartphones – a large uptick from 29.1 percent just one year earlier. People were willing to splurge, too. There was over $2.1 billion in sales, a leap from the previous record ($1.4 billion) set on Cyber Monday, not Black Friday.
This comes on the back of a spike in Black Friday sales, with people spending $6.22 billion (a 23.6 percent increase over 2017). Not surprisingly, tech led the way – laptops, Let’s Go Pikachu/Eevee and God of War were some of the biggest hits on Black Friday, while the day before saw people snapping up the Nintendo Switch, Beats headphones and Red Dead Redemption 2 in large numbers.