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March 22, 2019
Three Denmark pushes carrier billing as value add

Cutting through the competitive chaos can be a difficult task, and while Three UK is focusing on convergence and broadband, Three Denmark is making a play to manage the consumers wallet.

With mobile services becoming increasingly utilitised the telcos need to search for a new way to stay relevant and add value to the consumer. Some are diversifying into alternative connectivity services or content, but other are broadening their wings outside the traditional realms of telecommunications.

“It can be difficult to keep track of how many different small amounts you are allowed to spend on apps, movies and games – or how much you get used during a month,” said David Elsass of Three Denmark. “Therefore, many of our customers, both with and without children, have sought greater overview.”

Many telcos have created a very unique position of trust with the consumer. Some might begrudgingly plug credit card details into the Google or Amazon matrix, but almost every consumer trusts their telco to manage their financial details effectively. With more services becoming online-first, or at-least digitally-orientated, a telco can bridge the gap in trust, allowing sceptical consumers to interact with the digital economy.

This is the niche which Three Denmark is looking to fill. Through 3Payment, customers will be able to pool all Apple, Google and Microsoft purchases into their phone bill, streamlining the increasingly fragmented digital economy.

Is It Appropriate For An Employer To Be Paying For Video Game In-App Purchases?

The management team of mobilityView has first hand experience enabling operator to do what is described by 3 in Denmark.

The consequence is that an employee (or their kids) can use the operator Telecom billing infrastructure to purchase personal things like virtual currency in a video game. You’d be shocked at what else you might be able to buy via an Operator via an app…

Should an employer be footing all of these personal purchases?

Three Denmark pushes carrier billing as value add